Sports marketing for

The 2016 Korea Archery Championship, sponsored by Hyundai Motors

“Pride of Korea”, a well-known Korean slogan, meaning that they are the defending world champions, making Korean people proud and moved by their performance.

Hyundai Motors has been supporting Korean archery for more than 30 years. This competition is one of the strongest archery championships in the country, with over 160 players participating and all games being broadcasted by the national channels.