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Guinness Record for the 2002 World Cup window graphic
The project for a supersized advertisement window proposed by KT, the official sponsor of 2002 World Cup was prepared to resist ambush marketing.
KIMG, who has developed sustainable strategies to produce advertising, covered the entire façade of the Korea World Trade Center with the wrapping, which is one of the most difficult techniques for presenting large scale advertisements. This actions has been recorded by the Guinness World Records and it is still valid until the current days.
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